Baileys Red Velvet Liqueur Is the Boozy Sweet Treat You’ve Been Missing

Have your (cup)cake and drink it, too!

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Just when you thought the world may have run out of products to red velvet-ize—like protein powder, coffee creamer and cookie dough, to name a few—Baileys has come to the rescue with its Red Velvet liqueur.

The liqueur company, famous for its Irish cream, released a limited-edition Baileys Red Velvet in collaboration with Georgetown Cupcake, a bakery you may remember from the TLC show DC Cupcakes.

It’s a match made in heaven, considering red velvet is Georgetown Cupcake’s best-selling flavor!

What Is It Like?

Even blindfolded, you could sniff out the distinct fragrance of freshly baked cupcakes and sweet, buttery frosting. It tastes as good as it smells, like liquid chocolate cake (spiked with booze, of course) and rich cream cheese icing, enhanced with a dash of cocoa powder.

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But the real question: Is Baileys Red Velvet actually red? Yes, indeed! In a clear glass, the creamy scarlet beverage almost resembles a thick strawberry shake.

How Can I Use It?

Baileys is practically synonymous with creamy Irish coffee, so it would be a no-brainer to make a cup with the Red Velvet liqueur. You could also use the Red Velvet in any recipe that calls for original Baileys. You can make a cheesecake with coffee and Irish cream, or a batch of Irish cream cupcakes. Why not add a few teaspoons to homemade cream cheese frosting, too?

We’re even tempted to tweak the recipe for a classic red velvet cake. Yum!

Where Can I Find It?

The 750mL bottle is roughly $23.99 and can be found at Target, but it has also been spotted at Woodman’s for $27. While you can’t buy this liqueur online, you can check for its availability on Target’s website and head in-store for a bottle of your own. You can also order it for around $26 from Total Wine & More, though delivery varies from state to state, depending on alcohol laws.

Keep in mind this is a limited-edition item, meaning you’ll want to get your hands on Baileys Red Velvet as soon as you see it!

Desserts to Make with Baileys
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Krista Garcia
Writer, blogger, content creator. I specialize in food and travel, plus digital commerce and the retail industry. Based in Portland, Oregon after a very long time spent in NYC.