KitchenAid’s 2022 Color of the Year Is Here, and We’re in Love
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KitchenAid's Color of the Year is... Beetroot!
If you know us, you know we’re big fans of KitchenAid mixers. According to our Test Kitchen pros, KitchenAid’s stand mixer is the best of its kind, and there’s no other appliance quite like it. KitchenAid is an innovator in its space, too, with brand-new colors every year. Of course, the one thing we most look forward to is the annual KitchenAid Color of the Year announcement.
Well, the wait’s over—KitchenAid has announced its 2022 Color of the Year. It’s time to say hello to a rich, luxurious new hue: Beetroot!
The New Color Is Earthy and Energetic
While last year’s color, Honey, was all about keeping things sweet, with this year’s hue, KitchenAid pays homage to every cook’s creativity. Plus, it adds a dash of luxury to any kitchen.
The brand uses the words “vibrant,” “energizing” and “uplifting” to describe its purple-shaded pick for this year. We can definitely see the connection: the color screams originality and sparks creativity in any context. With its ability to immediately draw the eye, it’s sure to be the focal point of the kitchen, and give anyone in there “the desire to explore, experiment and expand.”
Beetroot features rich magenta hues, and acts as the perfect complement to any style of kitchen. While it strongly evokes modern, elegant and slightly eclectic vibes, Beetroot works well in classic and retro kitchens, too.
Psst: These are the KitchenAid attachments you didn’t know you needed.
When Can I Buy a Beetroot Mixer?
And don’t worry, you can still get your hands on a whole spectrum of other colors if Beetroot doesn’t suit your fancy.