Aunt Jemima JUST Revealed Its Brand-New Name and Logo
Updated: Feb. 12, 2021
The rebranded products will hit stores starting in June 2021.
If you’re a sweet breakfast fan—I’m talking fluffy pancakes and Belgian waffles galore—then you’re probably no stranger to maple syrup. There are many brands of syrup out there, but one of the most constant names in syrup has always been Aunt Jemima. Growing up, I know my parents always kept a few bottles on hand up in our pantry.
In 2020, Quaker announced it would be reassessing its name and logo for Aunt Jemima products. It wasn’t the brand they wanted to display any longer, especially with the events that unfolded last year. Now, Quaker has officially announced its changes.
The New Brand Is…
Quaker has revealed the new brand will be Pearl Milling Company. The logo appears to be a building, most likely a reference to the original building in which the Pearl Milling Company was founded in 1888.
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Keep in mind that while the name and logo will be different, the red and yellow color scheme seems to have stayed exactly the same. Besides—everyone knows the real reason we love the Pearl Milling Company’s products so much is because they’re truly delicious! Products under the Aunt Jemima name, without the character image, will still be available until June 2021.
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Our kids love waking up to these golden, fluffy pancakes. The buttermilk batter is refrigerated overnight, making them perfect busy mornings and special occasion breakfasts alike. —Lisa Sammons, Cut Bank, Montana
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I created these light pumpkin-flavored pancakes with two kinds of flour and a blend of spices for a delightful taste. Serve them for brunch as a hearty eye-opener or for a fun meat-free dinner. –Vicki Floden of Story City, Iowa
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My son and I like to make this breakfast favorite together. You can leave the berries out of the mix and sprinkle them on top, or sub in chocolate chips or nuts instead. —Elizabeth Stewart, Crab Orchard, West Virginia
Campfire Pancakes with Peanut Maple Syrup
My family loves eating s'mores around the campfire when we vacation at the lake. Campfire pancakes are my tribute to those happy times. —Cheryl Snavely, Hagerstown, Maryland
Fluffy Pancakes
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Oat Pancakes
My daughter brought this recipe home from school one day, and we loved it. Since then, these pancakes have been a regular part of Sunday morning breakfast, served with maple syrup, flavored syrup or applesauce and a big helping of grits. —Linda Hicks, Pinconning, Michigan
Banana Oatmeal Pancakes
These pancakes have less sodium per serving than other pancakes made from mixes. Decrease sodium even further by stretching the mix with banana, oats and walnuts. In our house we just sprinkle these with a little confectioners' sugar, because the fruit is so sweet you don't need syrup. — Patricia Swart, Galloway , New Jersey
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I'm one of 13 children, so making a recipe that everyone likes can be a challenge. This chocolate peanut butter pancakes recipe was a Saturday-morning special that we all loved. —Keenan McDermott, Springfield, Missouri
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After tasting a scrumptious grilled apple and cheese sandwich, I decided to try the same flavors with pancakes. The idea of adding bacon came from my bacon-fanatic sister. —Kim Korver, Orange City, Iowa
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