If You See a Bag of White Skittles, This Is What It Means
Skittles is giving up its rainbow for a good cause.
Skittles jumped on the bandwagon too, teasing fans with the return of lime Skittles. While the brand is known for its innovation, coming up with items like Skittles Chewies, the latest product launch is less about taste and more about color—or the lack of it.
Skittles Is Giving Up Its Rainbow for Pride Month This Year
Like the Oreos limited-edition Pride Package that was released in October for LGBTQ+ History Month, the gray packages of Skittles are all about celebrating the community in June, which is Pride Month. However, since Oreos are already black and white, they decided to add colored creme, while Skittles, which is usually available in all the colors of the rainbow, decided to take the opposite approach.
This is the second year in a row that Skittles has chosen to give up its signature rainbow colors in favor of plain white pieces, because during Pride Month, only one rainbow matters! That’s not all—throughout the month of June they’ll be donating $1 from every packet sold (up to $100,000) to GLAAD, the world’s leading LGBTQ+ media advocacy group.
And if you’re worried about the taste, never fear—you’ll still be able to indulge in your favorite fruity flavors. In fact, it’ll be even better, because you’ll get a surprise with every bite!
Where Can I Get White Skittles?
The limited-edition Pride Skittles will be available online starting mid-May at Walmart and Target, and in-store at select Walmart, Kroger, Albertsons and other stores nationwide at the end of May. You can grab a 4-ounce Share Size Pack for around $1.99, and a 15.06-ounce resealable Sharing Size Pack for about $3.99. Snag a few before they’re gone and keep the Pride going all year long!