Target Is Launching a New Line of Healthy Groceries

The brand is called Good & Gather. Get ready for beet hummus, almond milk and avocado toast salads!

Wandering around Target is one of our favorite things to do. You never know exactly what you’ll find! But there’s a good chance you’ll leave with a basket full of Market Pantry goods and stunning Opalhouse home decor.

If you like to load up on snacks at Target, get ready to find even more good stuff. They just announced the launch of a healthy grocery line, Good & Gather.

Good & Gather productsvia

What exactly is Good & Gather?

It’s Target’s largest grocery line—and it’s super health-focused. You can expect to find typical kitchen staples, like milk and eggs. But none of the products will contain artificial flavors, artificial sweeteners, synthetic colors or high-fructose corn syrup. Plus, Good & Gather will have some trendy items. This includes beet hummus, poblano mac and cheese and even an avocado toast salad. We love a classic avocado toast and avocado tastes great in a salad, so we can’t wait to try an avocado toast salad!

Eventually, we’ll see kids’ products, organic food and seasonal products. No wonder it’s impossible not to open your wallet at Target.

When is Good & Gather coming to Target?

You can find Good & Gather in stores on September 15. Target will start by releasing 650 products. The brand will keep growing, though. By next year, you’ll be able to buy over 2,000 Good & Gather products in all stores.

Unfortunately, we’ll have to say goodbye to Target’s most famous brands. This includes Archer Farms and Simply Balanced. Market Pantry will be scaled back, too. Don’t worry, though. Good & Gather will have fresh products to replace the ones from Target’s other brands. We’re looking forward to checking out the grocery aisles!

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Sophia Lo
Sophia Lo is a journalism student at Northwestern University. When she's not writing, editing or creating podcasts, Sophia can usually be found at a ramen or boba shop.