We Taste-Tested 10 Common Chocolate Ice Cream Brands

And the winner is...

On any given Sunday, you’ll find me in the frozen food aisle of the grocery store. When my sweet tooth strikes, I find myself aimlessly scanning through the sea of ice cream, each carton vying for my attention with the promise of creamy, dreamy satisfaction. (And they’re just begging to be paired with these indulgent desserts!) But with dozens of brands from which to choose, how do you know if you’re buying the right pint? After all, there’s no way to take a sample scoop.

Taste of Home wanted to help. Our team took on the challenge to find the best tasting chocolate ice cream among common supermarket brands. (Selfless, we know.)

The Brands

To find the best of the best, we went to our local grocer and scooped up 10 of the most popular ice cream brands. We decided that the best way to compare brands would be to test them by the quality of the most classic ice cream flavor: chocolate. Yep, plain-Jane chocolate. That means there were no swirls, cookie chunks, fluffy mallows or extra mix-ins. Just pure cocoa flavor. Here’s our lineup:

  • Target Market Pantry Chocolate Ice Cream: $2.99
  • Meijer Purple Cow Chocolate Ice Cream: $2.99
  • Kemps Old Fashioned Chocolate Ice Cream:$3.39
  • Breyers Chocolate Ice Cream: $3.49
  • Blue Bunny Chocolate Ice Cream: $4.19
  • Dean’s Country Fresh Classic Chocolate Ice Cream: $4.39
  • Edy’s Chocolate Ice Cream: $4.39
  • Cedar Crest Chocolate Ice Cream: $4.79
  • Haagen-Dazs Chocolate Ice Cream: $4.75 (per pint, ½ quart) $11 per tub
  • Halo Top Chocolate Ice Cream: $5.99 (per pint) $15 per tub

(Prices based on our Milwaukee stores. They might be higher or lower by you.)

Setting Up the Test

a pile of spoons beside small, filled containers of chocolate ice cream

So how’d we choose the best ice cream? By taste, of course! (Fun fact: We taste test all of our recipes before they’re published. Check it out here.)

To gather a non-biased opinion, we decided to conduct a blind taste test. We lined up scoops of each ice cream side-by-side, without any indication of branding, packaging or price. (Upscale brands or cool packaging can unfairly sway people’s opinion, even though it doesn’t have a thing to do with flavor.) The ice creams themselves were on trial.

The Judges

Four judges carefully reviewing the chocolate ice cream

We rounded up eight ice cream fanatics from around the office. These people think about food all day long (they create our magazines and books), so they have some qualified palates.

The Criteria

Two judges stacking up their numbered containers as they continue the taste test

We considered two major characteristics: flavor and texture. We were looking for an ice cream that had a rich chocolate flavor and smooth, balanced texture. It should be something that we wouldn’t mind spooning straight from the tub or mixing into a milkshake.

With this criterion in mind, we started tasting, one by one. Each taste tester gave each scoop a rough score out of 10 (The higher the score, the better the scoop.)

Our Top Picks

The Local Choice: Cedar Crest

Average Rating: 8

Unbeknownst to the testers, this ice cream was from a Wisconsin company. Taste of Home is in Milwaukee, so we had to see if the dairy state could live up to its reputation! This scoop definitely packed that creamy flavor, leaping bounds above the rest of the pack.

  • Flavor: It had a rich, milk-chocolate taste. The judges pointed out that there was a slight caramel note, too. For some, this flavor was a good thing, but others were less enthused.
  • Texture: Cedar Crest stayed firm in its scoop. It had a dense texture, which melted slowly in your mouth.
  • Comments: “Definitely milk chocolate.” “Had some caramel undertones…I’m not a fan of caramel.” “Not enough chocolate flavor.”

A Mass Market Hit: Blue Bunny

Average Rating: 8.8

This extra-rich ice cream definitely impressed our judges. As we gathered around the table, the smiles grew with each spoonful. It beat out other ice cream brands by a mile, but came in just shy of the toop.

  • Flavor: After comparing with other ice creams, this scoop had a deep chocolate flavor with a slightly chalky aftertaste. My hunch is that this was from the cocoa powder.
  • Texture: The ice cream was smooth and creamy, just like good ice cream should be. Despite sitting out of the freezer for a few minutes, the scoop held up firmly.
  • Comments: “It’s like an old time-y Dutch chocolate ice cream.” “Rich!”

Nicole Doster reaching a spoon into a carton of Edy's chocolate ice cream being held out to her

Best in Show: Edy’s

Average Rating: 8.9

The winner here was clear. Edy’s chocolate delight was a standout among the bunch. The flavor and texture were so good that a few judges went back for seconds.

  • Flavor: This ice cream was rich, creamy and packed with strong, dark chocolate notes. The intense flavor hit all the marks on our cocoa radar.
  • Texture: The scoop stayed firm on your spoon but melted ever-so-softly in your mouth. Some called it the smoothest ice cream by far.
  • Comments: “Super rich with dark chocolate notes.” “I ate it ALL.” “Really creamy.”

The Bottom Line

Price doesn’t necessitate quality.

I was shocked when I realized that expensive ice cream like Haagen-Dazs didn’t make the top three (it finished fifth). Ahead of it were more economical ice cream brands such as Breyers, which is almost a quarter of the cost. I’ll definitely think twice before spending big bucks on a name brand again.

When it comes to flavor, low-calorie ice cream doesn’t hold up.

That a “healthy” ice cream like Halo Top came in last place wasn’t a huge surprise. Because it’s low-fat, there’s simply no chance that it’ll have that same creamy, delicious flavor as, say, Blue Bunny or Edy’s. It’s worth noting, though, that Halo Top clocks in it at just 280 calories per pint. (That’s nearly half the calories of Edy’s!)

As a hostess, I wouldn’t try to serve this ice cream for a crowd, but knowing its guilt-free nutrition facts, I may just sneak a scoop or two for myself.

Everyone’s best is different.

Flavor is super subjective. In this tiny test group, some judges didn’t care for caramel, while others adored it. Some preferred a soft scoop, while others liked their ice cream firm and frozen. The only way to know your favorite is to try it yourself.

Want the ultimate ice cream? Make it from scratch! This way you can customize it to your personal preferences. And with tips from our Test Kitchen, you can learn how to make professional-quality ice cream.

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Nicole Doster
Nicole is a writer, editor and lover of Italian food. In her spare time, you’ll find her thumbing through vintage cookbooks or testing out recipes in her tiny kitchen.