White Strawberry Plants Are Real—and the Fruits Taste Like Pineapple

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Have you seen a white strawberry before?

While we love our regular, everyday produce, we’re always on the lookout for exotic fruits that make our tastebuds tingle. We discovered that a black apple isn’t a poisonous fruit, and bananas don’t just come in yellow and green—you can find red bananas in the market, too!

Now that it’s strawberry season, we’re all looking for perfect red, ripe strawberries with no patches of white. But a white strawberry might not always be an unripe berry—here’s why.

What Is a White Strawberry?

It’s a special type of strawberry plant. The fruit has white skin with red seeds, and is usually a bit bigger than its red-colored counterpart. Despite the pale color, white strawberries are bred to be sweeter and softer than conventional strawberries. While about 50 varieties of these white strawberries are grown, the most well-known one is the White Jewel variety developed by Yasuhito Teshima at his farm in Japan.

The strawberry is exposed to very little sunlight while growing, reducing levels of anthocyanin, which gives strawberries their distinct color. Growing these white berries takes a lot of time and effort, and they usually have a low yield, which leads to their sky-high price. One berry can go for $10—yep, just the one berry, which means that a whole box can cost upwards of $40. Their unique taste, however—a combination of pineapple and candy-like sweetness—makes them very popular in the luxury fruit market.

If you were hoping to splurge on a box, these strawberries aren’t often found in the United States. But it’s not hard to grow your own!

Where to Buy White Strawberry Plants

It’s hard to find White Jewel plants or seeds online, but you can find other white strawberry plants on Etsy, like this pineberry plant. Like the White Jewel, pineberry fruit has a pineapple-like flavor. You can also buy wild white strawberry plants or seeds for the White Asuka Ruby variety.

If you prefer to find berries while traveling, we’ve rounded up the most delicious regional berries.

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Amrita Thakkar
Amrita is an Assistant Digital Editor at Taste of Home. As a writer and amateur photographer, she often ends up applying these skills to her one great love: food. She can usually be found researching global cuisines, at the farmers market, doing yoga, or looking up new places to travel to.