Yankee Candle Just Announced Its 2021 Scent of the Year
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Go grab the matches—we're burning this beauty all year long.
Scent is a powerful sense. A whiff of cinnamon-y apple pie can send us back to days spent in grandma’s kitchen; the earthy aroma of a Balsam fir conjures up memories of Christmas past; and bibliophiles understand nothing on earth smells better than a favorite book.
At Yankee Candle, you’ll find plenty of beloved scents that stir up nostalgia. But the 2021 Scent of the Year forges a new path. It’s all about appreciating the present—and looking forward to the future.
Fragrance lovers—you’ll love these food-scented candles, too.
Introducing the 2021 Scent of the Year…
Say hello to Discovery. This brand new scent inspires exploration, travel and new experiences—all without leaving your couch. It features notes of red ginger, starfruit, mango, passionfruit and vanilla spice for a tantalizing aroma.
“Working closely with fragrance and trend experts, we found that people around the globe are craving travel and exploration now, more than ever before,” said Anna Whitton, VP of Marketing for Yankee Candle Company. “Knowing that travel may still be out of reach for many this year, the 2021 Scent of the Year, Discovery, was designed to help people fulfill the universal desire to discover new cultures, make new memories and embrace new connections from the comforts of their own homes.”
In addition to its sweet scent, Discovery is poured in a gorgeous new tumbler vessel that features a Moroccan-inspired pattern. It also includes a brushed tin lid that doubles as a coaster for safe burning.
Psst! These recipes will take you on vacation.
Where Can I Buy the Discovery Candle?
The limited-edition Discovery candle is available now—but only to Yankee Candle Rewards members. (You can sign up for the free program here).
It launches to the general public on March 21 (aka International Fragrance Day) at Yankee Candle and a variety of online retailers, including Walmart, Kohl’s and Bed Bath and Beyond. Discovery retails for just under $30.